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Saleable experiences come in four varieties: entertainment, education, esthetic, and escapist. Spending time equals spending money, and to spend money you have to spend time. Retailers have to provide prospective customers with an experience. TableTop Promotions' techniques spotlight the consumers "experience" with an intriguing display while a prospective customer is off guard and relaxed.
You're probably asking, "What makes TableTop Promotions, Inc. a desirable partner to help you with your advertising needs?"
- TableTop Promotions' modular design can maximize your opportunity for incremental revenues!
- If you are a shopping mall owner, you can integrate your initiatives directly into our TableTop media displays.
- Our TableTops have the power to promote shopper-specific advertising, branding and customer service.
- Build loyalty by providing a convenience and service to shoppers.
- TableTops are an excellent form of value adding with no time invested. Let TableTop Promotions do all the work!
- Important ties take place with regard to business-to-business relationships. Sales are drawn through referrals.
- Goodwill... products and services will be getting high quality exposure to the community.
Should I advertise with the Food Court Industry?
If you have competitors working to attract your customers, or if you want to consistently grow your sales and make more money, then advertising is a necessity. The key is to know who your customer is, and why they like to do business with you. Once you know the characteristics of your best customers, you simply need to target your advertising in a way that converts prospective customers with similar characteristics into loyal customers. It is important to remember that most businesses are simply unable to effectively be all things to all people. Always keep in mind that when you select TableTop Promotions as your advertising vehicle you are buying an audience. The goal is to buy the right audience for your business and improve your chances for success. (See our demographics page).
How long does it take for advertising to begin working at these locations?
This depends on what you are selling and the offer you are making. Tell people to visit you for a free $50.00 bill, and you'll have a traffic jam outside your business. Otherwise advertising is similar to pushing a car, it's tough at first, but the more you push, the easier it gets. Soon enough you can move the car along with minimum effort. We tell our new clients, In three months you'll hate me, in six months you'll talk to me again, and in ten months you'll be inviting me to your house for dinner. Stick with your plan and you'll be provided a healthy return on investment. Our tabletop advertising unit is a high-quality capsule that allows a three-dimensional advertisement to be displayed within a food service environment. We've had advertisers tell us that they would get calls from acquaintances telling them they just had lunch with them. So, we know your prospects do and will read your ad.
What is TOMA and what's the best way to target the results?
Unless you are always having a special event, TOMA (top-of-mind awareness) advertising yields the greatest long-term benefits. Not everyone needs your products or services today, so advertising for just a month is a crapshoot. Reminding a large group of consumers who are most likely to do business with you about your Unique Selling Proposition over and over is most beneficial. A Unique Selling Proposition is some feature or benefit of your product or service that customers and prospective customers can associate with your business. A Unique Selling Proposition distinguishes you from your competitors, and is yours alone. Because your ad appears on our tables 365 days a year, when our customers have a need for your product or service, our goal is to have your business in their top-of-mind recall.